Eat The Rich Gang (ETRG) is an independent, digital-first music collective built for artists who want to create freely, build together, and take control of their own careers.

ETRG was created around a simple idea: the artist should have a voice in their own story. We believe music should not be limited by genre, trends, or someone else’s expectations. Our artists are encouraged to develop their own sound, identity, and creative direction while being part of a community that supports collaboration and growth.

From rap and R&B to melodic, experimental, and everything in between, ETRG is open to different sounds and different types of artists. There is no requirement to fit into one specific mold.

What We Stand For

Artist Freedom — Artists have room to create their own music, style, image, and identity.

Ownership — We believe artists should understand and protect what they create, including their music, branding, and business interests.

Collaboration — ETRG is about building with other artists rather than competing against them. Features, cyphers, creative projects, and collaborations are part of the culture.

Artist Development — We want artists to grow beyond making songs. ETRG encourages learning about recording, branding, promotion, distribution, business, and the different parts of building a sustainable music career.

Community — ETRG is a collective. Everyone brings something different to the table, and the goal is to create an environment where artists can connect, improve, and build something bigger together.

More Than a Label

ETRG isn't just about putting a name on a song. It's about creating a platform where independent artists can develop their sound, learn the business, collaborate with others, and build their own lane.

Eat The Rich Gang. Build your sound. Own your vision. Create your lane.

Our Story

Eat The Rich Gang (ETRG) was established by Bobby Lee in 2022, building on an idea that had existed long before the name officially became a reality.

What began as a childhood dream shared between Bobby and his friends was once something they could only imagine — a vision of creating something of their own, building a creative community, and eventually establishing a platform where their ideas and talents could come together.

For years, that vision remained a dream. In 2022, Bobby Lee took the first steps toward turning it into something tangible by establishing Eat The Rich Gang and serving as its owner and creative founder.

Today, ETRG represents the evolution of that original childhood vision into an independent, digital-first music collective focused on artist freedom, creativity, collaboration, ownership, and growth.

The goal is bigger than simply releasing music. ETRG is being built as a platform where artists can develop their identities, learn the business behind their craft, collaborate with one another, and create without being forced into a single sound or mold.

A childhood dream became a real vision. Now we're building it into a legacy.